Finding our identity in this world is hard. We try to fit in, we try to stand out, and we try to make our mark. We offer the best intentions, the best product or the best service. We market ourselves on social media and put the goods in front of eyeballs in hope the world to take part. We can work harder than anyone else and make concrete strides needed to succeed. We can do everything in our power to make success blossom in our purpose.

However, if things aren't fruiting up to our expectations, we may have to stand back, reevaluate and decide we need to be an avocado.

Yes, an avocado.

The word avocado is a wholly invented word. As the story goes, the avocado was introduced to the United States market around 1914, and it was called an alligator pear. Who wants to eat an alligator pear? I am positive there are a few of you out there that share in my personal revulsion regarding the name alligator pear. As the story goes, a group of brilliant farmers realized the distaste in the name and the marketing problem. They together formed a solution. They made up the name avocado. More can be read on NPR "What's In A Name The Avocado Story."

The teachable moment here is sometimes a problem isn't how hard we work, what channel we push or how to differentiate our offering. Sometimes we need to reframe and rename.

By reframing the problem, a label can bring us to a whole new story. In turn, an entirely new success can follow.

The avocado market now is a billion dollar industry.

I'm off to reframe and rename. What will you reframe today and rename today?

Until tomorrow.

Featured