It doesn't matter if you are a start-up, seasoned entrepreneur, or an individual, your brand matters. It tells the personal story of the service, product or company. It becomes a personality in itself and should be human in it's approach.
It's important to do orginal work that communicates something unique and human. That's why custom illustrations and animations tell a great stories.
Real visuals can continue a brands mission and communicate a brands unique story in a concise way. Photography is a great vehical to bring the creative story to life.